Creating Personalized Experiences with ServiceNow and AWS Managed Services
Tech operations work under extreme stress. The monumental shift from onsite to offsite has led to great responsibility. Tech ops are juggling the needs of a changing workplace and rising customer expectations. They must manage more applications with less visibility while meeting demands for quick, high-quality customer interactions.
The cloud facilitates these digital engagements, meaning tech ops must speed up the process of delivering products and services with the cloud.
An old trend is still trending, and it’s called personalization. These days personalization is not just a trend but also a necessity. Consumers now expect, if not demand, highly tailored experiences, according to their interests and preferences. The good news is that customers are often prepared to spend more when they receive personalized care, which is great news for firms that can provide it. Nevertheless, data shows that although research shows that customers want personalization, businesses are losing the chance.
Worldwide end-user spending on public cloud services is forecast to grow 20.4% in 2022 to total $494.7 billion.
Gartner
Putting the Cloud to Work
The right technology is vital for any personalization initiatives from providing custom contact center experiences to personalized e-commerce recommendations. Many businesses have already embraced the cloud because according to Statista, approximately 50% of all corporate data is maintained in the cloud. Cloud manages all tasks from monitoring end-to-end cloud activity to speeding up the application delivery and service operations. With light observability, one can enhance application resilience and cloud performance by using IT Operations Management (ITOM) and DevOps.
Customers now want customized service that is instantaneous, but with increasing call volumes and staffing issues, it isn’t always possible. A seamless natural language experience is made possible by ServiceNow Cloud Call Center for IT Service Management (ITSM) and Customer Service Management (CSM) so customers receive the assistance they need.
Consolidating Resources for Efficient Issue Resolution
Many businesses have accelerated their cloud adoption process to develop new applications and deliver products and services faster. Thanks to cloud investments, there is a remarkable increase in employee productivity and scaling of resources to fulfil demands.
The benefits of moving to a cloud-based infrastructure are clear, and many organizations have made the decision to do so for several reasons. However, there are also some challenges that need to be addressed along the way. For one thing, the cloud experience can be hindered by many tools, change management processes, and dashboards to visualize information. Governance and compliance can also be challenging. Organizations need ways to consolidate and efficiently resolve issues when it comes to technology readiness.
ServiceNow and AWS help IT and cloud teams overcome challenges like these on a single platform, building automation around legacy and manual tasks and accelerating application delivery.
AWS Managed Services Integrates with ServiceNow
Enterprises that want to automate IT operations as much as possible use solutions they are familiar with. AWS Managed Services (AMS) and ServiceNow are a match made in cloud computing heaven. Ultimately, the end goal is to help customers and partners remove the necessary — but undifferentiated — heavy lifting associated with infrastructure operations, so they can focus on their applications. The use of AMS through an IT service management (ITSM) solution is extremely coveted by enterprises. This enables companies to maximize their current ITSM investments while harnessing the benefits of AMS into their existing ITSM activities. The most important thing is to have a single user interface to manage the day-to-day operations for online and on-site cloud operations.
Conclusion
These challenges can all be overcome by combining ServiceNow and AWS. Both products are mature, robust, and work well individually but together they offer end-to-end, easy-to-use, and simple cloud software. Cloud technology is no longer a doorway to innovation. It is the innovation itself. Organizations that are not prepared to move forward with the cloud, will lose out on a wealth of opportunities.
