Improving Efficiency and Customer Experience with Product 360 Master Data Management
V-Soft Digital worked with a large U.S.-based retail company that needed to analyze customer data gathered from various sources to fuel product information management to provide customers a singular omnichannel experience.
The client offers a wide range of products and struggled to manage complex product content as well as provide next-generation customer experiences. The client used many different channels to connect with existing and prospective customers. To communicate effectively, it was important to access product-related data which was spread across different internal and external IT systems. Product information had to be presented accurately and consistently across customer touch points including websites, social media feeds, brochures, customer service call centers, and dealerships. Managing the volume of data and interdependency among data sources was a serious challenge.
V-Soft Digital deployed a real-time intelligence customer and Product 360 Master Data Management platform. The solution provided real-time and accurate customer and product insights as well as the following capabilities.
- Central management of product and customer master records
- Direct integration into SAP ERP system
- Consistent data quality
- Safeguarded master data processes
- Data entry automation
- Master data maintenance
- Data quality and precision
- Transparent reporting
- Governance and compliance by monitoring the SAP system
- Enhanced process protocol
The MDM (Master Data Management) too, Product 360, provided a trusted view of product information which led to increased efficiency and time to market for product content to reach customers based on real-time feedback.
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